Our advertising economics

Would you like us to pay you so that we can advertise on your website? I’m going to explain our economics to you, so you know where we are coming from, but

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first, I’ll list the sites where we are currently advertising:



WP Shout

WP Arena

Kreative Garden

Kreative Use


WP Tavern

WP Garage


WP Tavern and DevGrow are doing especially well for us.

Here is how our economics work: on WP Questions, we have a conversion rate somewhere between 1 in 20 and 1 in 40 (we will know more once more time has passed). We are assuming, for now, that our conversion rate is around 1 in 30 – that is, for every 30 people who click on the ads, 1 becomes a customer. We make an average of $1.50 a question. So, in the short term, we make about 5 cents for everyone who clicks on

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our ads. However, we have some repeat customers. One person has used our site 8 times. Several customers have asked 2 or 3 questions. So we assume, over the long term, the average user will ask about 2 questions (maybe more, but only time will tell). That means we can afford to pay 10 cents for each click on our ads.

Anyone who can offer us click-throughs for less than 10-cents-a-click is offering us a place where we can make a profit by advertising. So we would be happy to advertise with you. If you think you can deliver clicks at less than 10 cents a click, feel free to post your site in the comments.

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One Response to Our advertising economics

  1. Pingback: Some new places we are advertising

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